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Web publishing: the great illusion?

Publishing on the Web is often hailed as the most exciting way of empowering individuals. It may well be, but only under certain conditions. After the long reign of mass media during which individuals were rarely able to publicly air their opinions, now anybody can publish his or her ideas world-wide on the Web. Anybody? Well, all those who can read and write and who have access to the Web. But what use publishing if you don't get read? The two are often treated as synonymous by advocates of the Web. Yet, publishing doesn't automatically imply being read, quite the contrary, especially when many, many others are publishing too. Individuals have a number of strategies available if they want to be read including joining forces with others in a combined effort; placing their publications in an existing context like an association; evolving criteria of quality in terms of content; seeking to set up an on-going relationship with their potential readers ...

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ISSN: 1664-834X Copyright © , Alan McCluskey, info@connected.org
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Created: October 21st, 1996 - Last up-dated: October 21st, 1996